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Wednesday, September 8, 2010

Instantly Impressed


I wasn't going to write about it because I couldn't get it to work at first (I live in Australia) and I'm sure everyone has either read about it already and/or tried it.

Than I got it... And it worked... And it worked really well. I am talking about Google Instant.

Has anyone else used it yet?

What do you think?

I have been reading about this everywhere today. Some people believe it makes you click on more adverts or alter the way ads are displayed (for advertisers) etc... Well this is straight from the horses mouth:

“We recommend monitoring your ads’ performance the same way you usually do. Google Instant might increase or decrease your overall impression levels. However, Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve.”

Google Ad Evangelist Frederick Vallaeys went into detail with us why the new feature might in fact improve Adwords campaign performance:

  • Google Instant will greatly increase ad impressions: Impressions will go up, because of the new “3 seconds counts as an impression” rule as well as the rule that any page engagement also counts. But, from an advertiser perspective, that “20 times as many searches” statistic tossed around today is going to be more conservative.
  • Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.
  • Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.
Google believers that people will be able to 'search better'. Let us all know what you think of Google Instant in the comments below...

15 comments:

  1. Im still relatively new to adwords and adsense so im not certain what this would mean for me :/

    Out rounding :)

    http://marco-marcob.blogspot.com/

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  2. checkin out cool blogs and showin support
    VIEW my blogs bro?

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  3. I'll have to give a try tomorrow, thanks for the suggestion and review.

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  4. imma showin mah luv!!!! ;)


    http://wtfiniggagun.blogspot.com

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  5. interesting post bro <3

    just doin ma daily rounds :3

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  6. nice :)
    cool blog
    supporting you ;)

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  7. I loved it, though it suddenly stopped working for me... I checked the function's webpage but it did nothing.

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  8. Yeah,you're right . Supporting you.

    Support a brother:

    http://tetru.blogspot.com

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  9. Doesn't work so well on my browser of choice, and I'm not going to give that up any time soon at all.

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  10. aw i love you Potato.

    http://sillyoldbum.blogspot.com/

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  11. showing support
    http://joitescurazvan.blogspot.com/

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  12. Google instant is so great. It makes google a ton faster and is really streamline well. It's a great improvement in the search engine world.

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  13. this is pretty great!! nice post, following

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